Normal Press Release Mix-ups: Don’t Make it an Attempt to sell something
The biggest mistake people who are brand new to press releases commit is that they create it to appear too similar to an advertisement. Press releases are intended to advertise your business or product, however creating a press release that is as a rewrite version from your “Sales” page is not the best decision. The purpose of a press release is to make sure that your company is published in a prominent magazine, newspaper, or on a website. Therefore, prior to making your press release, I highly recommend to take the time to study the articles written in the Business section of the most popular newspapers like The New York Times or Wall Street Journal, as you read the articles written about businesses in niche magazines or website that is in line with the industry of your business. The news articles were likely to be based on press releases written by the company and , therefore, you should look into the type of information that is contained in these news stories and include the same details in your own press release.
While it would be great to have a prominent news source published an article in praise of your company and its product but the majority of reliable news sources don’t do that and instead present the facts and their personal opinions and not the opinions they present in an official press release. So, in order to get the maximum coverage and the best outcomes from your press release only provide the facts. And should you wish to offer opinions, do it in quotation marks since most news articles include direct quotes from officials of the company. The main purpose of the news release’s goal is to build excitement and curiosity about the product or service of your business but should you attempt to make your press release into a modified sales letter, you’ll receive very little publicity from it and many organizations that offer press release distribution companies may refuse to accept your press release together.
So, the most important thing to remember is only provide all the information you can in your release, and avoid going too deep in expressing opinions. When you’ve completed writing the press release, and proofread it, ensure that it reads like something you’d think of finding in a reliable news outlet. If it is, then the chances are that you’ve written an effective press release, and it will be read by a variety of sources. If not, you’ve got some editing is required in order to “polish up your press release” and increase your chances of receiving news coverage.
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